Paper Tail

Client |

Paper Tail is a start-up poetry venture.

Goal |

Build out the visual identity for the company and match it to Paper Tail’s brand messaging. Create an easy-to-use brand style-guide for non-tech employees. In short, make a memorable, fun brand.

Branding Style Guide

Approach |

For centuries poetry was handwritten and sent by letter. I crafted a modern poetry brand from an origami, whale design. To add an organic, hand-drawn effect I etched the logo with tasty textures and grunge effects.

Result |

A happy client.

Exactly the feel and mood we were looking for in Paper Tail. Wouldn’t change a thing.

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