Client |
Paper Tail is a start-up poetry venture.
Goal |
Build out the visual identity for the company and match it to Paper Tail’s brand messaging. Create an easy-to-use brand style-guide for non-tech employees. In short, make a memorable, fun brand.
Branding Style Guide
Approach |
For centuries poetry was handwritten and sent by letter. I crafted a modern poetry brand from an origami, whale design. To add an organic, hand-drawn effect I etched the logo with tasty textures and grunge effects.
Result |
A happy client.
Exactly the feel and mood we were looking for in Paper Tail. Wouldn’t change a thing.
